Customer Relations

(CRM)

A complete CRM suite providing 360-degree customer visibility. Manage accounts, contacts, leads, sales pipeline, quotes, B2B pricing, segmentation, campaigns, territory management, and workflow automations — all with GDPR-compliant consent management.

Accounts Leads Pipeline Quotes B2B Pricing Segmentation Campaigns Territories

Key Features

Everything you need to manage customer relationships from first contact to long-term retention.

Accounts & Contacts

Hierarchical account management with unlimited contacts per account. Manage billing, shipping, and office addresses with full contact history.

Lead Management

Capture leads from any source. Score leads with custom rules, manage qualification stages, and track conversion funnels.

Sales Pipeline

Customizable pipeline stages with drag-and-drop management. Track opportunities, forecast revenue, and analyze win/loss ratios.

Quotes & Pricing

Generate versioned quotes with line items. B2B price lists with quantity tiers and account-specific or segment-based assignments.

Segmentation

Manual and rule-based customer segmentation. Dynamic evaluation for targeted marketing, visibility rules, and pricing.

Campaign & Territory

Track campaigns with attribution. Manage sales territories with auto-assignment rules. Activity logging for calls, emails, and meetings.

How It Works

From lead capture to long-term customer retention in three stages.

01

Capture & Qualify

Leads flow in from web forms, API, or manual entry. Score and qualify them automatically based on custom rules.

02

Manage the Pipeline

Move opportunities through your customized pipeline stages. Create quotes, negotiate terms, and track activities.

03

Convert & Retain

Convert quotes to orders. Segment customers for targeted engagement. Track satisfaction and manage ongoing relationships.

Integration Flows

See how Customer Relations connects with other Kubrik ERP modules.

Lead → Order

Lead (CRM) Opportunity Quote Order (OMS)

Customer → Catalog

Account (CRM) B2B Visibility (ECOM) Price List Storefront

Customer → Accounting

Account (CRM) AR Customer (ACC) Invoice Payment

Ready to build stronger customer relationships?

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